for communication managers

Likeaword trains and supports you to:

plan and prepare to be able to handle the scale and speed of crisis communications
manage social media information flows robustly especially in a crisis situation
monitor and respond to ‘rising tide’ communication issues
manage communication issues actively so they don’t turn in to crises
more about the benefits of working with Likeaword

Key facts about social media and online tech:

43% of the UK population has a social media account. This figure is growing.
75% of the UK population has broadband access and often this is on their phone
social media traffic spikes in emergencies and contains relevant operational intelligence
the public rely on social media for information and advice, especially in a crisis
more about the key facts relating to digital skills in emergencies

Effective corporate communicators must:

monitor social media traffic for early indications of issues and potential crises
understand and engage with online communities
prepare, train and exercise communication crisis situations

Likeaword provides:

training and briefing for corporate communicators to help them understand how online and mobile tech affects the flow of information and the behaviour of the general public in a crises
training for operational staff, including PR, customer services and control centre staff on effective handling of social media traffic
planning and plan-review to ensure that social media, online and mobile tech are integrated properly into all phases of planningdesk and live exercise design and delivery specifically around social media and online aspects of response
input into wider desk and live exercise design and delivery to ensure social media and online aspects are accurately represented
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More about Likeaword:

we are a niche consultancy focused on building digital skills for emergencies
we are led by Ben Proctor who brings together experience in local authority emergency planning, IT management and public relations
we work with a network of associates to supply tailored solutions with a practical outcome
more about Likeaword

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