Likeaword is a niche consultancy. We focus entirely on understanding how social media and online communities respond in emergencies and how you can respond effectively and efficiently.

Technology is changing the world. Only a few years ago, during an emergency, the majority of the public received their information via mainstream media. Now the public receives information largely through online communications. People no longer get in, stay in and tune in: they get online and discuss.

We provide training, consultancy or exercise planning and delivery. We offer completely bespoke and tailored services.

This changes the dynamics of managing an emergency. Casualties, responders, passersby are all reporters and information flows are almost instant.

Emergency managers can no-longer rely on a model of decide and broadcast in order to warn and inform people. They must participate in online discussions.

Emergency managers can now be better informed than ever before. They can monitor social media traffic for situational awareness and build complex and dynamic pictures of evolving situations. The level of traffic is non-trivial.

Emergency Managers can rely on a culture of collaboration and can mobilise resources in a simple and effective way. They have access to online tools that can process and collate vast datasets and allow a robust and largely self-organised community response.

Likeaword unites the worlds of emergency planning, IT and public relations. We help emergency planners maximise the opportunities of the new technologies and mitigate the risks. We work with communication and IT managers to address their concerns and to build their digital skills and effectively deploy their resources in an emergency.

 

Contact us

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