Positive message: you need to do more with less

As a loyal CIPR member I am required to be suspicious of go-it-alone council group LGComms.

That said, their previous work on reputation was extremely useful to me when I ran a local authority comms operation and I wait with breath baited for their new work on reputation (launched tomorrow). The massed bands of local government comms staff are, even now, in Leeds. Of course, this being the 21st Century you don’t need to actually travel you can follow the (pretty quiet) chatter on #lgcomms and watch video clips with sponsors and speakers.

This clip caught my eye because when the Director of Comms at Communities and Local Government speaks, local authorities listen (and tremble a little).

Of course he brings tales of woe and foreboding. It is not a crisis and he doesn’t talk cuts but you will have to show value for money (and who can disagree with value for money) and shared services are clearly going to be pushed. There is an apparent ray of light about halfway in when he says

“Good well planned, professional communications has just got more important”

But at best, that is a double-edged sword.

Comms is more important but you’re going to have less money to do it.

I think there are efficiency savings to be made by joining up comms between partners, in procurement and in all services by using comms effectively but these are not low hanging fruit. This interview heralds some really sweeping changes in the coming years.

Are you up for it?

View from the conference: George from LGcommunications on Vimeo.

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